Incognipage |

Q: Do I still need to send removal requests myself?

With services like Incogni, most of the work is automated: the platform sends and tracks requests for you. You may occasionally need to verify your identity or sign a limited authorization, but you generally don’t need to contact dozens of brokers individually.

Q: Which one should I choose?

Pick Incogni if you want the best overall mix of automation, coverage, and simplicity, DeleteMe if you value human-reviewed reports, and PrivacyBee if you want data removal bundled with broader privacy features.

Incogni vs DeleteMe vs PrivacyBee

We compared data-broker coverage, automation, reporting, ease of use, and value. Our pick: Incogni for the best overall balance of automation, coverage, and simple pricing.

At a glance

Incogni

Best overall

Top pick for automated data-broker opt-outs with strong coverage, ongoing monitoring, and a clean dashboard that makes your privacy progress easy to follow.

Automated requests to a large network of data brokers
Ongoing scans with repeat opt-outs if your data returns
Intuitive privacy dashboard and simple subscription

Get Incogni

DeleteMe

Best white-glove service

Human-reviewed data removal with detailed reports. Great if you prefer a more traditional “we’ll handle it for you” approach and like reading quarterly updates.

Specialists manually process removals and verify results
Periodic detailed reports with screenshots and site status
Higher pricing and a bit less automation than Incogni

Explore DeleteMe

PrivacyBee

Best for privacy suite

Data removal plus broader privacy tools like trackers and marketing opt-outs, ideal if you want an “all-in-one” privacy dashboard alongside broker removals.

Automated opt-outs from brokers and consumer sites
Extras like marketing email reduction and tracker controls
Great for privacy enthusiasts; may be more than some users need

See PrivacyBee

What to compare	Incogni	DeleteMe	PrivacyBee
Primary strength	Best overall: automation + coverage + clarity	Human-reviewed, white-glove data removal	Data removal plus a broad privacy toolkit
Data-broker coverage	Covers a large list of brokers, people-search & marketing sites	Strong coverage of major people-search & broker sites	Good coverage of brokers + consumer sites and apps
Automation level	Highly automated requests & follow-ups	More manual processing with human oversight	Automated opt-outs plus automated do-not-sell requests
Monitoring & resubmission	Ongoing scans with repeated opt-outs if your data returns	Periodic sweeps and re-removals included with subscription	Continuous monitoring with alerts and ongoing opt-outs
Reporting & visibility	In-app dashboard showing contacted and removed brokers	Detailed email reports, often quarterly, with screenshots	Centralized privacy dashboard with alerts & summaries
Extra privacy tools	Focused on data-broker removal (no bloat, very streamlined)	Primarily data-broker & people-search removals	Additional tools like marketing opt-outs & tracker controls
Setup & ease of use	Very easy: sign up, verify, and let it run	Simple signup; reports arrive by email over time	More options and toggles; great for power users
Support & help	Email support and clear documentation	Email support with emphasis on report clarity	Email/chat support plus guidance on privacy best practices
Refunds / guarantees	Guarantees and terms vary by region; check current offer	Refund and guarantee policies vary; see plan details	Policies depend on subscription type and region
Best for	Users who want the best all-rounder that “just works”	Those who like human-reviewed reports and screenshots	Privacy geeks wanting a broader privacy control center

Editorial stance: Want the most complete, automated package? Choose Incogni. Prefer a more hands-on, report-heavy service? Start with DeleteMe. Want data removal plus a wider privacy toolkit? Pick PrivacyBee.

Pick by use-case

Best overall data removal

Great balance of automation, broker coverage, ongoing monitoring, and an easy-to-read dashboard.

Get Incogni

Best white-glove experience

DeleteMe is ideal if you want human specialists to handle removals and send you detailed progress reports.

See DeleteMe

Best for privacy enthusiasts

PrivacyBee’s broader suite fits users who want data removal plus marketing opt-outs and wider privacy controls.

See PrivacyBee

FAQ

What does a data removal service do?

A data removal service scans data brokers, people-search sites, and similar databases for your personal information and sends opt-out or deletion requests on your behalf. It helps reduce your exposure, limit targeted marketing, and lower the risk of identity theft.

Do I still need to send removal requests myself?

With services like Incogni, most of the work is automated: the platform sends and tracks requests for you. You may occasionally need to verify your identity or sign a limited authorization, but you generally don’t need to contact dozens of brokers individually.

Is using a data removal service legal?

Yes. These services rely on privacy and consumer-protection laws (like data protection or “do not sell” rules) to ask companies to delete or stop selling your information. You should still follow all applicable laws in your region and review each provider’s terms before subscribing.

Which one should I choose?

Pick Incogni if you want the best overall mix of automation, coverage, and simplicity. Choose DeleteMe if you value human-reviewed reports and a more traditional service. Go with PrivacyBee if you want data removal bundled with broader privacy features like marketing opt-outs and tracking controls.