Ritualpage |

Q: What’s the difference between Ritual, Persona, and HUM?

Ritual focuses on minimalist, science-backed daily essentials with traceable ingredients and a very clean label. Persona Nutrition builds personalized daily packs using an in-depth assessment and a large catalog of supplements. HUM Nutrition offers targeted formulas for goals like clear skin, hair support, mood, and gut health with a beauty-forward approach.

Ritual vs Persona Nutrition vs HUM Nutrition

We compared ingredients, personalization, transparency, sustainability, and price. Our pick: Ritual for the best overall balance of science-backed formulas, clean labels, and radical transparency.

At a glance

Ritual

Best overall

Top pick for clean, minimalist daily essentials with strong science, traceable ingredients, and a polished subscription experience.

Simple once-daily multivitamins tailored by life stage (prenatal, postnatal, 50+, and more)
Traceable ingredients with detailed sourcing and formulation breakdowns
Vegan, non-GMO, no artificial colors or major allergens

Shop Ritual

Persona Nutrition

Best personalized packs

Personalized vitamin packs built from an in-depth online assessment, delivered in convenient daily sachets.

Detailed quiz that considers diet, lifestyle, and medications
Mix-and-match supplements built into one daily pack
Can mean more pills per day and a higher overall price

Explore Persona

HUM Nutrition

Best for beauty focus

Targeted formulas for skin, hair, mood, and gut health with fun, beauty-forward branding and goal-based bundles.

Strong focus on beauty benefits like clear skin and hair support
Goal-based quizzes and curated bundles
Less minimalist than Ritual; easy to stack multiple products

See HUM Nutrition

What to compare	Ritual	Persona Nutrition	HUM Nutrition
Primary strength	Best overall: science + transparency	Highly personalized daily vitamin packs	Targeted beauty and mood-focused formulas
Approach	Simple once-daily multivitamins tailored by life stage and need	Quiz builds a custom pack from a large catalog of supplements	Pick individual products based on specific goals (skin, hair, gut, mood)
Personalization	Life-stage and goal-based options (e.g., prenatal, postnatal, 50+, teens)	Deep assessment factoring health goals, diet, and medications	Goal quizzes and curated bundles recommend product combos
Formula philosophy	Uses bioavailable forms and purposeful doses; avoids unnecessary megadosing	Mix of foundational nutrients and specialty add-ons; dosage varies by pack	Beauty-centric blends with botanicals, probiotics, and targeted nutrients
Transparency	Excellent ingredient sourcing transparency and visible supply chain	Clear ingredient lists and benefit descriptions for each supplement	Good product pages and education; some blends are more complex
Key product focus	Multivitamins, prenatal/postnatal, protein, gut health, and more	Broad catalog of vitamins, minerals, omegas, herbs, and probiotics	Skin, hair, mood, and gut health with a beauty-wellness angle
Vegan / allergen notes	Vegan, non-GMO, no artificial colors or major allergens	Not all products are vegan; quiz can factor in dietary preferences	Many vegan options; always check labels for allergens and sensitivities
Third-party testing	Third-party tested for quality; shares testing partners and standards	Emphasis on quality control and safety across its supplement line	Quality and safety testing, with some clinically studied ingredients
Subscription experience	Straightforward monthly subscription that’s easy to pause or cancel	Subscription built around personalized daily packs delivered monthly	Monthly subscription with discounts on bundles and autoship
Best for	People wanting minimalist, science-forward daily essentials	Those who want deeply personalized packs and don’t mind more pills	Shoppers focused on skin, hair, mood, and other beauty-adjacent goals

Editorial stance: Want the most complete, everyday-friendly package? Choose Ritual. Prefer ultra-personalized daily packs built from many ingredients? Start with Persona Nutrition. Want fun, beauty-focused add-ons for skin, hair, and mood? Pick HUM Nutrition.

Pick by use-case

Best overall multivitamin experience

Ritual balances clean ingredients, thoughtful design, and transparency — ideal as a core daily multivitamin.

Shop Ritual

Most personalized supplement packs

Persona Nutrition is great if you love taking quizzes and want a daily pack customized to your health profile.

See Persona Nutrition

Best for skin, hair & mood focus

HUM Nutrition shines for targeted, beauty-forward formulas you can stack around your specific goals.

See HUM Nutrition

FAQ

Do I really need a multivitamin or supplement?

It depends on your diet, life stage, and health needs. Many people use a multivitamin to help fill common nutrient gaps, but supplements are not a substitute for a balanced diet. Always talk with your healthcare provider before starting any new supplement, especially if you’re pregnant, nursing, or taking medications.

What’s the difference between Ritual, Persona, and HUM?

Ritual focuses on minimalist, science-backed daily essentials with traceable ingredients and a very clean label. Persona Nutrition builds personalized daily packs using an in-depth assessment and a large catalog of supplements. HUM Nutrition offers targeted formulas for goals like clear skin, hair support, mood, and gut health with a beauty-forward approach.

Are these vitamins safe to take with my medications?

Some nutrients can interact with prescription or over-the-counter medications. Persona’s assessment checks for many common drug–nutrient interactions, but no online tool replaces personalized medical advice. Always review any supplement plan with your doctor or pharmacist before you start, especially if you take medications or have underlying health conditions.

Which brand should I choose?

If you want the cleanest, most streamlined daily essentials with strong transparency, pick Ritual. If you’d rather have a highly customized pack built around your quiz results, go for Persona Nutrition. If your main interest is beauty-adjacent goals like skin, hair, and mood support, HUM Nutrition is a fun, targeted option. Whichever you choose, confirm with your healthcare provider that it fits your needs.